Alec Bradley Nica Puro

Alec Bradley Cigar Co. has a well-deserved reputation for churning out hit after hit to satisfy their loyal fans. It’s due in no small part to the meticulous attention to detail of the brand’s founder, Alan Rubin. But it wasn’t a quick and easy journey. He joined the premium cigar industry in 1996, but stumbled to find his footing for a while. He had a line of bundle cigars made in the Dominican Republic by Henke Kelnrer of Davidoff that was good, and he introduced the industry’s first (and only) triangular pressed cigars. Around 2005, he was told of a great little factory in Honduras called Raices Cubanas and traveled to see what the hype was about. It was this trip that altered the course of his company and set them on the path towards greatness. In 2007, they launched the Tempus line and established themselves as a serious player in the game. Two years later, working with the same factory, Alec Bradley introduced Prensado, and their legacy had been cemented as a world class cigar maker.