Montecristo
Montecristo is one of the most hallowed and recognized names in the world of premium cigars. The brand was created in Cuba in 1935, and the name for the brand was inspired by the Alexandre Dumas novel “The Count of Monte Cristo.” Legend has it this was a popular choice for the lectors in the factory to read to the torcedores on the factory floor. When the Cuban government nationalized the brand in 1960, the brand’s owners fled Cuba and eventually recreated the brand in the Dominican Republic for the American market. They skirted international trademark law by creating the brand for the US, as we still do not recognize Cuban trademarks here. This new Montecristo brand quickly established itself with US Consumers as a top tier cigar and continues to dominate the market today through a wealth of marks bearing the Montecristo name.